A study conducted last year by research firm Nielsen Media Research revealed that online gambling sites are more popular among British Internet users than social networking sites like Facebook and MySpace.
The study based its conclusion on the number of users per site. According to the data collected by the research, in the United Kingdom there are about 3.2 million visitors of sites for online gambling, while the number of visitors of Facebook and other sites in the category stands at 2.2 million.
In addition, the number of visitors to gambling sites has a constant annual increase of 40%.
Other research findings underscore the demographic characteristics of users of online gambling sites.
To start, almost half of them have an annual income of more than 30,000 lire. Furthermore, women represent 46% of the players ‘range and this explains the operators’ efforts to create sites and games aimed at satisfying the needs of a female audience.
Nielsen’s study reveals that the standard online gambling consumer is middle-aged, polite, and well-off. This result contradicts a generally accepted theory that gambling is widespread especially among the elderly and low-income families.
The final conclusion of the research emphasizes that, while many gaming industries suffered the effects of the crisis in 2010, the online gambling market continued to grow.